HTML report template variables are used in a similar way to HTML tags. Unlike HTML tags they do not need to be enclosed in angle brackets (< >), although they can be used as attribute values. For example, MFTAG:IMAGEFILE: can be included in the SRC attribute of the <IMG> HTML tag:
The HTML report template variables and their functions are listed in the following table.
| Variable | Function |
| MFTAG:ITEMNUMBER: | The item number, starting at zero, typically used in <A> links |
| MFTAG:ITEMNAME: | The item name, such as My study: Fill time |
| MFTAG:TOC: | Defines the entire table of contents instead of defining a single line within the table of contents |
| MFTAG:ITEMS: | The items within the report; defines the position of the spooled report items |
| MFTAG:ITEMIMAGE: | A single image |
| MFTAG:ITEMANIM: | A single report animation |
| MFTAG:ITEMTEXT: | A single descriptive text section |
| MFTAG:IMAGEFILE: | A single image file name |
| MFTAG:ANIMFILE: | A single animation file name |
| MFTAG:TEXTFILE: | A single text block |
| MFTAG:COVERPAGE: | The location of the cover page |
| MFTAG:COMPANYLOGO: | The company logo specified in the Cover page properties dialog |
| MFTAG:COVERPIC: | The images used on the cover page, specified in the Cover page properties dialog |
| MFTAG:PROJECTNAME: | The name of the project, specified in the field of the Cover page properties dialog |
| MFTAG:REQUESTOR: | The field, specified in the Cover page properties dialog |
| MFTAG:PREPAREDBY: | The field, specified in the Cover page properties dialog |
| MFTAG:REVIEWEDBY: | The field, specified in the Cover page properties dialog |
| MFTAG:DATE: | The date on which the report was generated |
| MFTAG:SCREENOUTPUT: | The file name of the summary page |
| MFTAG:SUMMARYTYPE: | The title summary page, that is, Results Summary) |
| MFTAG:ITEMWIDTH: | The width of the item in pixels |
| MFTAG:ITEMHEIGHT: | The height of the item in pixels |