Interpreting and communicating results

Sustainable Minds enables users to conduct Okala-based LCAs. The Okala scores indicate the overall environmental performance of the product or system that has been assessed. It can be used to communicate to people inside the product development team, the marketing team and management about the overall environmental performance of the product. This can be a highly informative process where managers have an ‘aha’ moment about their products and services. Most importantly, the Okala scores can guide the design team to develop the most environmentally friendly products possible.

SM LCA results CAN be used for:

• Making informed trade-off decisions based on quantified and credible data
• Creating marketing communications based on decisions that really make products greener
• Reusing results, learning, knowledge, and decisions on subsequent projects

SM LCA results can NOT be used for:

• Making external environmental performance claims based on weighted, single-indicator scores (Okala millipoints).
• Comparative assertions that reference a competing product and are intended to be used publicly.